Director
Dir. Amara Okoye
Client
Ashmore Outerwear
Year
2024
Runtime
60 sec
( Behind the film )
The brief
Ashmore asked for a sixty-second spot about people who choose the cold. We found a club of year-round sea swimmers and filmed their morning ritual: the walk down, the first breath in the water and the long, warm silence afterwards.
The campaign ran online and in cinemas across the winter season, with a set of cutdowns for social.
On the shoot
Four dawns on an exposed stretch of coastline, with a water housing camera in the sea and a long lens on the cliffs. Fog did half the lighting for us.
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